Anheuser-Busch to Launch Own Online Station: Bud.TV
America's largest brewer, Anheuser-Busch announced that it will launch its own in-house video production company, along with a Web-based video network called Bud.TV. The move is geared to target 21-27 year old males, who are increasingly moving to online entertainment on websites such as MySpace and YouTube.
Advertisers Increasingly Moving Online
The new website is currently collecting email addresses, and is scheduled to launch in February, 2007. Programming on Bud.TV will feature comedy, sports, celebrity interviews, and user generated content, a niche that is very popular among its target audience.
In 2007, Anheuser-Busch will spend over $60 million of its advertising budget online, where much of its target market of males, aged 21-34.
In creating its own content, Anheuser-Busch is following the trend of other companies such as PepsiCo and Starbucks, and is increasing its budget allocation to Internet advertising.
In related news, Australian brewing company, Fosters announced recently that it will spend 100% of its approximately $5 million advertising budget online.