G-Star Raw Denim
G-Star Raw Denim is expanding in its home market of the Netherlands but also internationally.
Established in 16 countries, G-Stars most important markets are Germany, the Netherlands, UK, Italy and France, and they are making a breakthrough into the American market this year.
G-Star Profile: "From the beginning in 1989, G-Star has made an all-out investment in product development and has defined its own signature style. With the revolutionary introduction of Raw Denim in 1996, G-Star clearly went in a new direction. The brand name was extended to G-Star Raw Denim, which led to the brand's international breakthrough. With a strong international team of designers, the collections changed radically. A grown-up, pure, and most of all, clean image was the result. The Raw Denim concept remains successful and is a core element of the range, being continually renewed and developed."
Also of note, denim brand G-Star announced a unique collaboration with Land Rover in July of 2005. The result of which is a limited edition Defender 110 Station Wagon: The RAW Defender.
